Fostering Community
A new standard is evolving for brand management. With more and more conversation happening online, connecting with clients is now easier than ever. Your marketing team needs an enthusiastic and motivated brand manager with experience fostering community relationships using cutting-edge tools and methods such as Canva, Semrush and the Meta Business Suite.
What I Do
I design and manage communities on Discord, leveraging seven years of experience on the chat platform to deliver a streamlined and professional interface for brand communities. As a Discord Moderator Program Alumni , I contribute to the platform-wide content moderation ecosystem, while also learning from the latest trust and safety trends to craft a more safe and engaging user experience.
I use a mastery of Python to develop and implement Discord-integrated software for content creators and brands alike, creating a cohesive presentation for branded communities.
And finally, I utilize an evolving understanding of social media networking to create conversations and strengthen brand reach beyond an insulated community.
Accomplishments
Built a globally utilized brand from the ground up.
- Developed a targeted marketing strategy and executed, leading to more than 250% of growth relative to our niche.
- Achieved 10 organic SERP keywords in our target market within the first 6 months.
- Achieved 4 top-ranked SERP keywords through organic marketing.
- Forged relationships with multi-billion dollar stakeholders.
- Coordinated a documentary feature with HBO Max.
Mako
mako.dev
ABOUT ME
Community and Brand Manager - Kelutral.org (2020 - present)
- Managed user experience on multiple platforms, including Discord, a website and social media
- Developed propriatery Discord bot software for use within the community
- Executed targeted marketing campaigns, improving SEO and conversion
- Coordinated multiple virtual events and livestreams
Community Consultant - Sway Creations (2022 - present)
- Assisted with community development strategies for third-party clients
- Developed propriatery software and integrated with Discord for third-party clients
Operations Manager - MGF Logistics LLC (2021 - 2023)
- Managed daily operations, scheduling and personnel
- Developed internal systems to maximize efficiency and productivity
Contract Developer - Leviathan Core (January - February, 2021)
- Assisted with efficient product key distribution via a custom Discord bot
- Provided on-demand support during the event, ensuring smooth operation
- Expanded scope to assist with event stress points and pass crucial information to the event Content Creators
Managed a diverse and global community.
- Coordinated a team of volunteer administrators and moderators to ensure smooth function.
- Planned and hosted an annual virtual convention with more than 800 registered attendees.
- Routinely evaluated community feedback to identify stress and growth points for the community.
- Developed propriatery tools and resources to better engage and serve the community.
- Built a network of relationships among parallel communities to ensure open collaboration and sharing of resources and ideas.
Consulted for an independent marketing firm targeting content creators.
- Developed propriatery, Discord-integrated software for use by third-party clients.
- Advised on community design and development strategies for third-party clients.
- Developed internal systems for task management and workflow.
Consulted for Amazon Games for the western launch of Lost Ark.
- Developed a Discord bot for internal product key management for the Legends of Lost Ark launch event, Steam's second largest release of all time.
- Ensured smooth operation of the launch event by anticipating stress points and developing innovative safeguards.
- Provided additional on-demand support to help adapt to out-of-scope technical challenges during the event.
Managed a team of 50 associates for an Amazon Delivery Service Partner.
- Built and managed a company Discord server for team communication and scheduling.
- Developed innovative systems to facilitate daily operations via a Discord bot using multiple third party APIs.
- Maintained a healthy workplace and team culture in a high-stress environment.