You only get one chance to make a first impression.
Your landing page should be the most helpful page on your website, summarizing all information that incoming users could possibly be looking for in quick and easily-accessible bites.
- What kinds of programs do you offer?
- Where can people find photos of your facilities?
- How can they register their kids for Summer Camp?
Each of these things should be easy to find on your home page.
Clear, consistent branding is the key
A well defined brand helps pull visitors eyes to essential information like headers and links, quickly indicating where they might need to go.
Remember: The average retention time for an incoming visitor is 30 seconds. That's how much time you have to make your pitch!